Betby has signed a regionally-focused sportsbook supplier deal with Roobet, which has highlighted Latin America as a key target for growth.
The partnership will involve the B2B firm providing support for Roobet’s global sportsbook operations, with particular focus on Latin American markets.
A crypto-casino, Roobet is currently in the process of enhancing its esports offering, a factor which Betby has identified as a shared synergy – the former currently operates its Roobet Cup CS:GO tournament, whilst the supplier maintains its Betby.Games esports suite.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “Roobet is an operator with a growing reputation and we’re very pleased to be able to bring our leading sportsbook solution to its brand.
“With a particular focus on esports, we feel we have mirrored ideas of what players want from modern betting experiences, and couldn’t be more enthusiastic about the potential of this collaboration.”
The deal comes off the back of a productive year for Betby, which has secured sportsbook supply partnerships with the likes of BC Game, Gamingtech and Together Gaming.
Additionally, on the aforementioned esports front, the Betby Games product range was recently isolated as a standalone offering, as the firm sought to broaden its client base.
“Betby’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love,” commented Viktor Kareliusson, Head of Sports at Roobet.
“We can’t wait to work closely with Betby to achieve our business goals, and offer an outstanding sportsbook alongside our casino products.”