SBC News Voice of the Sports Betting Industry
SOFTSWISS Sportsbook has carried out a series of upgrades to the product’s back office which it believes will enable its partners to manage the overall betting process much more efficiently.
Among the upgrades, SOFTSWISS has added full real-time statistics, bonus customisation options and will also give its clients access to “all projects and data related to them via one back office”.
Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner, commented: “We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction.
“The system of bonus management has become more flexible and helps our clients to analyse the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players.”
SOFTSWISS explained that the statistics will offer further insights on key performance indicators, such as particular events, sports, markets. This, it said, will help to analyse operational efficiency and make timely changes.
In addition to the upgraded version of the back office, the SOFTSWISS Sportsbook will introduce its new content management system (СMS) soon.
