Betbazar boosts product line-up in GR8 Tech deal

Betbazar has partnered with GR8 Tech to provide an array of sportsbook solutions for its customers.

Aiming to supply a more immersive online experience for players, GR8 Tech’s managed trading services and streamlined iFrame will all be available via the Betbazar marketplace.

Meanwhile, described as ‘the star of the show’ from an operator’s perspective, within the deal is also the company’s sportsbook data feed.

Alex Iaroshenko, Betbazar CEO, noted: “It goes without saying that if you want to be the igaming industry’s leading B2B marketplace, you have to be able to offer the best products available – and in GR8 Tech’s innovative range of sportsbook solutions, we believe we’ve found a selection of services that will empower operators to offer a best-in-class user experience. 

“Covering everything from sportsbook platforms, managed trading services, and the company’s celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.”

GR8 Tech developed this solution in the hopes to empower igaming companies to supply an enhanced sportsbook experience to their customers. 

The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from industry providers.In further detail, the feed itself is integrated through an API and can ‘harness the power of AI’ to deliver live alerts and a dashboard that aims to ‘breathe life’ into customers’ statistics.

“At GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams – so the next step is obviously to ensure they’re seen by as many customers as possible,” added Oleksandr Feshchenko, Deputy CEO & CRO of GR8 Tech.

“By partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, we’ll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.”

Iaroshenko recently spoke to SBC News at SBC Summit Lisbon. He explained that it is important to produce games with a “very low learning curve” to meet the changing trends of consumer behaviour, which people are “very fast in how they communicate and consume information”.

He said: “AI of course is a big thing, everyone is now talking about AI and trying to use it. But, let us remember, it’s just an instrument that we can use and some use it for good while some use it just to use it.

“We try to build products around it which I think will be quite promising and for operators, I think it will be a good opportunity to get more data and understand how things work. Generally, it is a useful tool but I don’t think it is a game changer.”