SBC News Voice of the Sports Betting Industry
Online betting operator MansionBet has been named the official sponsor of over 800 greyhound races in 2021 following an agreement signed with the Arena Racing Company (ARC).
Under the terms of the deal, the bookmaker’s branding will be displayed across all four ARC greyhound tracks, beginning with tonight’s (11 February) racing at Newcastle, and continuing at Newcastle, Sunderland, Birmingham’s Perry Bar and Nottingham.
Dana Broker, MansionBet’s Head of Integrated Marketing, remarked: “Having invested a lot of resource into radically improving our greyhound offering in 2020, and becoming a contributor to the British Greyhound Racing Fund, the decision to sponsor tracks across the UK is a natural step forward that will allow us to engage with an audience of one of our most popular markets.
“We look forward to engaging with our customers whilst supporting the sport through our sponsorships.”
The latest development is an expansion of MansionBet’s existing partnership with the ARC, which has seen the firm renew its commitment to British horse racing, in cooperation with the Jockey Club Racecourses (JCR).
MansionBet will be promoted at over 360 horse races across 60 fixtures throughout 2021, including at Market Rasen, Huntingdon, Doncaster and Ffos Las, in addition to acting as title sponsor of Newbury’s Spring Cup and Official Betting Partner of Goodwood’s Opening Saturday.
Additionally, the firm has forged partnerships with noted jockey’s Hayley Turner OBE and Brian Hughes, who will cooperate on a number of marketing campaigns.
“We have enjoyed a strong relationship with MansionBet, with their brand seen prominently across a number of our racecourses since 2019 and are delighted to welcome them into our greyhound stadia for the first time, said David Leyden Dunbar, ARC’s Group Director of Partnerships.
“With live greyhound racing broadcast every evening on Sky Sports Racing, including from Newcastle and Nottingham, we hope that it will further enhance their brand recognition with greyhound racing fans.”
Rachel Corden, ARC’s Greyhound Operations Director, added: “We are very grateful to MansionBet for their support of our four stadia and really look forward to seeing their branding broadcast from Newcastle this evening and onwards.
“Their investment in their own greyhound offering and their support of the sport at this difficult time is much appreciated.”
