Sports betting data provider LSports has announced the appointment of former COO and co-founder Dotan Lazar (pictured) as its new chief executive officer (CEO).
His promotion follows the transition of former co-founder and CEO Shaul Lazar into the company’s first chairman and advisor position.
Dotan Lazar said: “I’m extremely proud of the company’s achievements during the past years. LSports keeps proving that dedication and hard work is more than enough to set yourself apart from your competitors. I’m excited to see what challenges we’ll overcome in the following year, and honored to be the one to direct our next steps in the industry.”
Since starting out in 2012, LSports has positioned itself as a leading provider of real-time sports data, which prides itself on API technology and unique solutions for sportsbook operators.
The company’s flagship product, Sports Trading Manager (STM), gives operators full control over pricing by setting their own margins, as well as other features such as automatic odds suspension and the unique creation of odds based on data from chosen competitors.
Despite the challenges of 2020, LSports managed to increase its coverage through esports, special bets, virtual sports and more. Meanwhile, another of its unique solutions – Tennis Betting Simulator – came to the fore as punters searched for alternatives with live sports on the sidelines during the first lockdowns.
Tennis Betting Simulator creates high-quality visualised replays of historical tennis matches with original real-time main markets, all with hidden original match information, and backed by a variety of features to increase user engagement and turnover for bookmakers.
LSports, said the new CEO, is looking to stay one step ahead of the industry in 2021, with unique services to improve customers’ annual recurring revenue (ARR) set for release throughout the year.