SBC News Voice of the Sports Betting Industry
LSports has significantly strengthened its sports betting offering with the launch of Trade 360, a new sports trading platform that will act as an addition to LSports’ STM product.
The Trade 360 platform will serve as a “launchpad for LSports’ long-term product vision” by offering partners further control over their trading operations.
LSports explained that the trading platform will offer a range of different functionalities for bookmakers, including analysis tools that compare coverage, uptime and market numbers.
Dotan Lazar, LSports Co-Founder and CEO, said: “Just imagine that within your trading floor, you can now have segmentation capabilities, pushing you CTA alerts when you need to add a missing event to our offer or adjust the margin for different geographical regions, customer sizes, and operation styles (retail vs. online).”
Bookmakers using the Trade 360 platform will also benefit from access to an alerting system that monitors odds movement, as well as a recommendation system that enables “operators to automate trading through the trading floor”.
Lazar added: “The introduction of Trade 360 showcases LSports’ commitment to our new product vision. We are equipping our partners with powerful tools and capabilities designed to position them ahead of their direct competitors.
“Moreover, we are addressing the challenge of engaging and retaining bettors through a range of advanced technology-driven products set to launch soon. We encourage sportsbooks to seize this opportunity and embrace tomorrow’s trends before it’s too late.”
