SBC News Voice of the Sports Betting Industry
Aspire Global has signed a new ‘landmark’ platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC.
Through the agreement, which expands Aspire Global’s presence in the Russian market, it will see newly-acquired BtoBet provide its Player Account Management (PAM) module platform to the Russian lottery operator.
Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.
“The lottery vertical is highly popular in Russia resulting in sales which were around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”
In addition, Sports Lotteries LLC will gain access to lottery games on online and retail channels which will be provided by BtoBet, as well as ten instant lotteries in the form of classic printed tickets for retail sales only, and five draw-based lotteries for both online and retail sales channels.
Ratmir Ronami, Project Manager for Sports Lotteries LLC, added: “We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practises that Aspire Global and BtoBet are renowned to employ.
“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”
