SBC News Voice of the Sports Betting Industry
GVC Holdings is piloting two new safer gambling technologies to enhance its group-wide ‘advanced responsibility and care (ARC)’ programme which was launched in November as part of the firm’s new ‘Sustainability Charter’.
Announced as a frontline directive, GVC launched its ARC programme which will see the firm deploy its proprietary technologies, systems and platforms to collect group-wide ‘behavioural play data’ to secure the industry’s most effective end-to-end customer protections and interactions.
The ARC programme aims to support GVC’s operations and customer service teams by providing ‘sophisticated real-time monitoring and player analysis tools’ to enable early customer interventions and better assessment of risks.
Backing the innovation, GVC will pilot ‘Future Anthem’ and ‘Mindway AI’ technologies to improve its group-wide capabilities on tackling complexities related to monitoring and analysing player behaviours.
GVC has begun to trial Future Anthem’s ‘Anthemetrics Safer Play Responsible Gambling solution’ which will enhance its existing detection systems – enabling earlier intervention with players who exhibit ‘early signs of problem gambling behaviours.
Specialising in-game data science and behavioural analysis, Future Anthem is a safer gambling technology studio founded by former Scientific Games and IGT executive Leigh Nissim.
“We are delighted to be working with a market-leader such as GVC, who have demonstrated their commitment to improving player safety and taking a science-led approach to player protection,” said Nissim.
“We are excited to demonstrate how our Game Data Science solution will enable GVC to build on this approach, delivering even greater insight into their player behaviours on casino games.”
GVC has also begun to trial Mindway AI’s ‘Gamalyze’ self-identification tests which will secure detailed feedback on participants with regards to their gambling engagements and how best to best maintain control of their gambling behaviour.
Rasmus Kjaergaard, CEO of Mindway AI, said: “Over the past two years GVC has been at the forefront of tackling the issue of problem gambling and we are proud that they are piloting our Gamalyze self-test to provide their players’ with another tool to understand and stay in control of their gambling.”
This November, GVC presented its new ‘Sustainability Charter’ to investors and analysts, with the company vowing to lead the online gambling sector in safer gambling and corporate conduct.
Group CEO Shay Segev stated that innovation would play a central role securing the firm’s new objectives, as GVC transitions to a new era under the rebranded identify of ‘Entain Plc’.
“As we set out last week with the launch of ARC, our new Safer Gambling programme, we are committed to leading the industry on safer gambling issues,” he added. “Our proprietary technology provides us with unparalleled insight into player behaviour and we are now enhancing this capability by working with partners to provide additional scientific-based insight.”
