SBC News EveryMatrix picks Future Anthem to power up real-time personalisation capacity

EveryMatrix picks Future Anthem to power up real-time personalisation capacity

EveryMatrix has charged igaming data science studio Future Anthem to power up its online casino platform with real-time personalisation provisions. 

The first-of-a-kind partnership revolves around the provision of Future Anthem’s real-time personalisation product, Amplifier AI, marking a significant move in the iGaming industry

Amplifier AI, developed by Future Anthem, uses advanced machine learning to humanise anonymised transactional data. This technology can personalise player experiences across their journey in real time, creating a more immersive and engaging environment for users.

EveryMatrix plans to integrate Amplifier AI within its renowned iGaming platform, CasinoEngine. This revolutionary real-time technology will augment CasinoEngine’s already sophisticated promotional and player management capabilities, significantly boosting player engagement and retention.

“By integrating Amplifier AI, we can offer our customers and their players AI-driven personalised player journeys, game recommendations, and marketing engagement offers. This move will greatly improve retention and conversion, all with the unmatched speed of real-time intervention,” said EveryMatrix Casino CEO Stian Enger Pettersen.

The collaboration is expected to significantly enhance the quality of iGaming products, focusing on improving casino partners’ engagement capacity. 

The unique amalgamation of Future Anthem’s advanced algorithms and metadata with EveryMatrix’s robust platform capabilities will enhance player retention, satisfaction, and revenues. This will be achieved by delivering personalised entertainment experiences for players in real-time

Leigh Nissim, CEO of Future Anthem, underscored the importance of the partnership, saying, “Platform features play a critical role in EveryMatrix helping its operator customers grow. By integrating the latest technologies to facilitate improvements and innovation, we can leverage the power of Amplifier AI in real-time. I’m confident that this collaboration will yield great results.”

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