SportsTraders has teamed up with Playtech BGT Sports (PBS) as part of a strategic partnership which will see the duo distribute SportsTraders’ new betting product, TeamBets.
The new product will be launched across PBS’ proprietary platform and will allow users to bet and trade on market trends rather than on individual events.
Armin Sageder, CEO of PBS, commented: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.
“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”
TeamBets will be presented in the form of a real-time seasonal graph for each team, while users will also gain access to a fixed return table at the beginning of each season.
Real-time prices are determined via a proprietary pricing engine, which will utilise market data and a SportsTrader algorithm to calculate the team’s performance vs. market expectations.
TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.
The duo have confirmed that future developments for the product will include the addition of more sports, as well as the option to bet against team performance, set personal risk and reward levels, as well as being able to place pre-match and in-play bets via the SportsTraders platform.
Hemi Algranaty, CEO of SportsTraders, added: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.
“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”