SAS set to go live with new Playtech powered sportsbook

A new Sociedade de Apostas Sociais (SAS) sportsbook is set to go live with an exclusive online and mobile offering powered by Playtech.

The software provider has signed a deal to provide the regulated Portuguese operator with its IMS player management platform and new sportsbook offering.

The digital offering from Playtech BGT Sports (PBS) is a single, integrated solution for both desktop and mobile devices with an interface that will enable SAS customers to bet on the move or at home.

The online platform is supported by data feeds and risk and operational management services including retention, business intelligence and CRM.

In addition to the sportsbook platform and IMS player management platform, the multi-year agreement will also cover the integration of single wallet functionality into SAS’s operation.

Shimon Akad, COO at Playtech, said: “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook.

“This market has great potential and we’re excited to be at the forefront of gaming innovation and growth in Portugal.”

Dr Armin Sageder, CEO of PBS, added: “This is a great milestone for PBS and shows the capabilities we have within Playtech as a powerful partner. We are dedicated to delivering and passionate about exceeding our partners’ expectations.”