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SBTech and Pala Interactive pen five-year partnership

SBTech has teamed up with Pala Interactive as part of a five-year agreement to distribute the supplier’s sportsbook technology to brands across Pala Interactive’s proprietary platform.

The partnership, which will increase SBTech’s reach across North America, will involve SBTech’s sportsbook solution integrated with Pala’s online platform provisions.

Moving forward, the partnership will initially launch with two online brands: CanPlaySports and Vipcasino, both of which are owned and operated by the Wôlinak Abenakis First Nation.

Richard Carter, CEO of SBTech, celebrated the new partnership: “We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market.

“This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead.”

Under the new alliance, SBTech’s proprietary personalisation tools will be made available to Pala and its customers.

Further SBTech tools will include Yourbet Betbuilder, which enables players to personalise betting slips using real-time odds which are calculated based on the player’s selection.

Pala Interactive’s CEO Jim Ryan added: “SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America.

“This partnership has massive potential to grow even further as more states open and we’re both in a very strong position to capitalise on this.”

Pala Interactive is an online social and real money gaming software development company. The california-based company is majority owned by the Pala Band of Mission Indians, which also owns and operates the Pala Casino Spa and Resort in Pala, California.

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