10Bet has launched a first ever offline campaign to connect with sports fans during Euro 2016. The campaign, produced in partnership with London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of In-Play markets for over 22,000 live events per month.
Comprising TV ads on channels including Eurosport, ITV 2, ITV4 and More4, amongst others, plus radio slots on Talk Sport, Talk Radio and Virgin Radio, the campaign has been carefully calibrated to target key demographics.
10Bet is gearing up for a big summer of sporting events, which includes Euro 2016, by making a move in the UK market place with a more aggressive advertising strategy. The campaigns will be primarily built around their In-Play service.
Campaign Research shows that 10Bet is already well placed in the industry in terms of their range of live events and in-play betting options, and is now in a strong position to challenge the major players for a bigger share of the lucrative UK betting market.
David Bazak, Managing Director of 10Bet, explained: “Our variety of In-Play markets and live events gives us an edge over the majority of UK bookies, and while we may not have the advertising resources they do, we’ve achieved critical mass in terms of customer numbers and are ready to throw our hat in the ring to challenge for significant share of voice in an already noisy market.
“Together with our partners, we’ve taken a very scientific approach towards attracting and converting new customers. We know we need to box clever in order to take on the real heavyweights, so we’ve gone for an efficient, streamlined and aggressive fight plan that plays to our key strengths and reinforces our mastery of in-play betting.”