SBC News New Chapter... Scientific Games promotes Barry Cottle to Group Chief Executive

New Chapter… Scientific Games promotes Barry Cottle to Group Chief Executive

SBC News New Chapter... Scientific Games promotes Barry Cottle to Group Chief Executive
Barry Cottle

Updating the market, Nasdaq-listed industry technology supplier Scientific Games Corporation (SGC) has confirmed the appointment of Barry Cottle as new President & Group CEO.

Cottle is expected to take full leadership of SGC group operations on 1 June, replacing incumbent Kevin Sheehan, who will remain as a corporate senior advisor.

A seasoned technology and entertainment executive Cottle has led SGC’s digital and social gaming division SG Interactive since 2015. He has further held executive leadership positions at Electronic Arts and Zynga Gaming.

Cottle has been key stakeholder in SGC’s recent group M&A enlargement, focusing on expanding the firm’s digital assets, services and capabilities.

“Innovation is the cornerstone of our strategy at Scientific Games. Across all our business units and platforms, we are relentless in our efforts to drive greater efficiency and adaptability to take advantage of new and growing markets. Scientific Games’ expertise and passion for innovation is an invaluable asset, as we continue to build cutting-edge technology to enhance the player experience for both retail and digital platforms,” said Barry Cottle.

SGC governance confirmed that Cottle, would now be tasked with leading the firm’s enlarged entity, incorporating the assets of the recently acquired NYX Gaming Group.

SBC News New Chapter... Scientific Games promotes Barry Cottle to Group Chief Executive
Ronald O. Perelman

Updating investors, Ronald O. Perelman Chairman of the Board of Scientific Games stated 

“Kevin took over after the successful integration of Bally and WMS and, as one company, moved Scientific Games forward and helped in driving growth across all our business units. I want to thank him for his strong leadership and tireless efforts that led to the company’s success over the last two years and I look forward to continuing to work with him as a senior advisor to the company. Under Barry’s leadership, SG Interactive, now SG Social and SG Digital with the NYX acquisition, has become the market leader in free-to-play and online gaming and is perfectly positioned to capitalize on new markets opening up to legalized online gaming, lottery and sports betting around the world, including the United States,”

SGC governance further confirms that Cottle will be supported by the appointment of Tim Butcher as Executive Vice President & Chief Product Officer, joining the Nasdaq technology firm from Consumer Solutions Group, Seagate Technology, where he served as Senior Vice President & General Manager.

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