SBC News Voice of the Sports Betting Industry
Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group).
Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables.
Launched in 2017, BetRegal one of the sector’s newest incumbents, seeking to establish itself as the leading European low-margin sportsbook property for seasoned sports betting customers.
Backing Income Access as lead affiliate marketing partner, Marketing Director Aly Lalani said: “At BetRegal.com, customer experience is at the forefront of our thoughts, not only for our valued clients but also for our partners. Affiliates are a vitally important element in our acquisition strategy, and we feel that the upgrade to Income Access, the industry-leading affiliate software, puts our affiliates in the best possible position to be successful.”
Tara Wilson, General Manager at Income Access, Paysafe Group, added: “The online sports-betting vertical continues to evolve at a product level, and we’re excited to support an innovative sportsbook like BetRegal.com as it places more emphasis on its affiliate channel. Our technology will ensure that BetRegal.com and its affiliates are well placed to maximize their revenue and overall business growth.”
