BetRegal revamps affiliate program with Income Access for crucial 2019

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group).

Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables.

Launched in 2017, BetRegal one of the sector’s newest incumbents, seeking to establish itself as the leading European low-margin sportsbook property for seasoned sports betting customers.

Backing Income Access as lead affiliate marketing partner, Marketing Director Aly Lalani said: “At BetRegal.com, customer experience is at the forefront of our thoughts, not only for our valued clients but also for our partners. Affiliates are a vitally important element in our acquisition strategy, and we feel that the upgrade to Income Access, the industry-leading affiliate software, puts our affiliates in the best possible position to be successful.”

Tara Wilson, General Manager at Income Access, Paysafe Group, added: “The online sports-betting vertical continues to evolve at a product level, and we’re excited to support an innovative sportsbook like BetRegal.com as it places more emphasis on its affiliate channel. Our technology will ensure that BetRegal.com and its affiliates are well placed to maximize their revenue and overall business growth.”

Check Also

SBC Digital India

SBC Digital India: Where gaming and technology meet

Next week’s SBC Digital India conference and exhibition is set to deliver an in-depth examination …

Japanese government looks to put brakes on Tokyo 2020

The Japanese government has ‘privately concluded’ that it will be forced to cancel the 2020 …

Argyll revives SportNation dormant accounts with Enteractive  

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. …