Charlotte Emery lands key digital role at William Hill

William Hill has confirmed a new appointment to its digital leadership team, with Charlotte Emery becoming the firm’s Global Brand and Marketing Director.

Emery, who has over 20 years’ experience in brand leadership, strategic planning and innovation, will be a key member of the senior leadership team, reporting into Ulrik Bengtsson.

She joins William Hill from British American Tobacco (BAT) where she was brand director for Kent and had previously been brand director for the Lucky Strike and Vogue brands.

Prior to BAT Charlotte also had extensive experience in the drinks industry where she was global director for strategy, planning and research before a spell in the food sector.

Commenting on the appointment Ulrik Bengtsson, Chief Digital Officer at William Hill outlined: “Charlotte is a great addition to the team and her role is a key one as we continue to expand the international reach of the business.  Her extensive experience in regulated markets like tobacco and alcohol is beneficial and we look forward to her implementing our brand marketing strategy across the business.”

Charlotte Emery, Global Brand and Marketing Director, added: “William Hill is a great business with great opportunities ahead of it and I’m looking forward to making my contribution to the long term growth plans the business has embarked on.”

Yesterday the operator also confirmed the appointment of Phil Walker as its new UK & Ireland Online Managing Director. The two appointments comes as William Hill finalises its acquisition of MRG – the company behind the Mr Green brand.

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