SBC News Voice of the Sports Betting Industry
Banijay Group lauds the performance of its Betting & Gaming unit, led by Betclic, which has “surpassed all expectations to deliver exceptional results.”
The Amsterdam EuroNext firm, which trades as Europe’s largest media, entertainment, and production conglomerate, has published its full-year 2024 accounts, registering an 11% increase in corporate revenues to €4.8bn (FY2023: €4.3bn).
Notably, Banijay highlights that its FY2024 results showcase the firm’s diversification beyond its primary media production and distribution unit.
Completing its second full year as an Amsterdam EuroNext venture, Banijay underscored its transformed commercial profile since 2021, reshaped by a significant increase in income generated from online gaming and live events.
A breakdown of FY2024 revenues shows Banijay Gaming accounting for €1.45bn (28%) of corporate income, with the group’s Live Experience unit generating €865m (18%). The firm’s flagship Media Production & Distribution unit contributed the remaining €2.59bn, delivering a “better-balanced Banijay.”
Trading throughout the year saw Betclic surpass the €1bn mark in sportsbook revenues, generating a sportsbook income of €1.14bn (FY2023: €766m).
FY2024 online casino revenues stood at €213m, as Betclic expanded its European games portfolio (excluding France) with new live dealer games and slot titles.
François Riahi, CEO of Banijay Group, stated:“Betclic delivered another outstanding year of growth, with revenue surging +45% YoY and a 37% increase in Unique Active Players.
“Despite upcoming regulatory challenges in France, Betclic remains well-positioned for continued double-digit growth in 2025, thanks to its strong market presence, innovative technology, and expanding player base.”
In Q4, Banijay reported an “acceleration of Betclic,” as online gaming revenues grew by 50% to €415m (Q4 2023: €278m).
Peak revenues reflected a 34% increase in active online gaming customers, as Betclic achieved its highest-ever quarterly sportsbook revenues of €330m (+58%).
Key sportsbook growth drivers included the H2 launch of a revamped Betclic app, featuring a new UX and enhanced in-play capabilities.
Betclic concluded the year with the launch of its new proprietary online poker platform for French audiences, incorporating gamification and a new loyalty system.
Banijay closed its online gaming accounts, registering an FY2024 adjusted EBITDA of €379m, up 50% from 2023’s result of €277m, contributing 42% of group-wide EBITDA of €900m.
Looking ahead to 2025, Banijay will continue monitoring market conditions to facilitate Betclic’s further market expansion. However, leadership anticipates an EBITDA impact of €20m due to new French gambling taxes set to take effect from 1 July.
Further developments include Betclic expanding its senior loan facilities, securing a €600m Euribor bond and a €60m Revolving Credit Facility, set to mature over a six-to-seven-year period.
