Hard Rock expands digital profile with GiG sportsbook

Gaming Innovation Group (GiG) and Hard Rock International have expanded their existing digital services partnership, moving to add a new omni-channel sportsbook product to its existing online casino platform.

First announced in June 2018, Hard Rock selected European online gambling technology group GiG as its lead digital services partner, charged with delivering an online casino platform for its regulated state of New Jersey operations.

The successful launch of HardRockCasino.com (July 2018), an NJ asset which has generated $1 million in revenues, sees both parties move to expand their existing relationship.

Kresimir Spajic – Hard Rock Int

Updating stakeholders, Kresimir Spajic, SVP Online Gaming at Hard Rock International, details: “The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international Sports Betting and Online Gaming industry. “

“In the past few months GiG has proven to be an innovative, capable, flexible and trustworthy partner. Such qualities together with vanguard Sportsbook technology and services enabled GiG to win our New Jersey Sportsbook RFP. We are positive that the extension of our partnership with GiG together with “skin” partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s Sports Betting and Online Gaming market leader.”

Backing GiG as a technology partner, Hard Rock states that it had been impressed by GiG platform scaling capabilities and all-round reliability. Furthermore, GiG tech and development teams have been able to deliver on Hard Rock’s high demands servicing its vital New Jersey presence.

Robin Reed, Gaming Innovation Group

Robin Reed Chief Executive of GiG, brands the Hard Rock partnership as a milestone initiative for the technology group

“I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market. It also headlines our continually strengthening partnership with Hard Rock across our iGaming ecosystem. It was a highly competitive pitch against the best sports books in the world, all vying to open up the US market. Hard Rock choosing GiG to power its Sportsbook is a clear statement as to the quality of our cutting-edge Sports Betting Services at this very early stage of their roll-out. Hard Rock is a strong brand with scale, wide reach and with the same high ambitions as us. We look forward, with excitement, to continuing to support Hard Rock’s expansion and geographical growth.