Metric & Bethard JV secures Toro Bet as first client

Hard Metrics the strategic joint-venture formed by Metric Gaming and Bethard Group has announced its first commercial partnership, powering the launch of Toro Bet Mexico.

Entering 2019, Metric Gaming and Bethard Group formed joint-venture Hard Metrics, delivering turnkey sports betting platform provisions for a changing North American market.

Announcing its first partnership, new Mexican sportsbook Toro Bet will be powered by the Hard Metrics platform.

Kyle Carlston of Alternative Ventures, financiers of Toro Bet, said of the agreement: “We are confident that we have assembled the best technology for our venture in Mexico.

“Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution, featuring best-in-class mobile, live betting.”

Hard Metrics turnkey platform is serviced Metric Gaming’s trading, operations, risk management and suite proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.

Erik Skarp, Bethard co-founder and CEO, said of the venture: “Our ambition with this partnership is to make the US less complicated for operators, from a technical and contractual standpoint.

“With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses, and be readily accessible to operators in a timely fashion. These are exciting times and we look forward to another successful journey.”

Martin de Knijff, Metric Gaming founder and CEO, explained: “Metric are very excited by the prospect of working closely with Bethard, to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider.

“The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship, and this seemed an almost inevitable step in our evolution to bring this solution to market.

“Metric’s product and trading expertise added to Bethard’s proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators.”