Britbet Racing LLP has announced the renewal of a long-term partnership with the UK Tote Group.
The deal will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.
Nigel Roddis, Managing Director of Britbet, said: “We are delighted to receive the continued backing of our racecourse partners and to use that to continue the relationship with the UK Tote Group.
“The delivery of a daily pool betting service ranges from 500+ staff on each day of the Cheltenham Festival, through to meetings where everyone knows each other on a weekday Winter evening. To be viable it requires a collective approach, sharing resources and spreading costs as widely as possible.
“Britbet is tangible evidence of the benefits that the customer can receive from racecourses acting together. We look forward to continuing to work with the Tote team to deliver further benefits for racegoers as well as providing the core liquidity to help drive the continued expansion of the pools off course.”
The renewed partnership aims to continue to provide a united approach to growing pool betting in the UK.
Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018.
“This extended partnership is fantastic news, not only for us and for racegoers but also for the wider industry,” added Charlie Boss, Interim Group Chief Executive of the Jockey Club and Britbet Board member.
“We want to offer everyone on our racecourses from regulars to first time visitors the best possible experience, and the pool betting offering delivered by Britbet in collaboration with the UK Tote Group offers so many benefits for our customers, from new innovations and products to the service they receive on course.
“We’re also committed to furthering our collaboration with global pool betting partners and, as we have seen with the World Pool initiative, driving growth in this area benefits the sport in a number of ways, not least by increasing media rights which we are then able to reinvest back into British racing.”