Bresnahan promoted at Scientific Games to elevate global communications

Beth Bresnahan has been named Chief Communications and Brand Officer at Scientific Games.

Described as a veteran lottery industry expert, Bresnahan spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. 

With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.

Pat McHugh, CEO of Scientific Games, noted: “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”

Bresnahan’s role is a new senior executive position that elevates strategic oversight of Scientific Games’ global communications, ensuring a ‘unified and consistent voice’ and a strong representation of the company’s brand across all platforms and mediums.

In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.

The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital.

Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organisations. 

In addition to her lottery industry experience, Bresnahan’s previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group and Wynn Resorts. 

She also led public and legislative relations for several government agencies in her home state of Massachusetts.

This month, Scientific Games also announced that it had expanded its half-century partnership with New York Lottery to provide instant scratch-off games to players in the state.

The New York Lottery currently has one of the highest total lottery profits in North America, reaching $4.4b by fiscal year 2022-2023 with the support of Scientific Games as its primary provider.