Beth Bresnahan has been named Chief Communications and Brand Officer at Scientific Games. Described as a veteran lottery industry expert, Bresnahan spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, …
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Scientific Games and New York Lottery boost 50-year deal
Scientific Games has expanded its half-century partnership with New York Lottery to provide instant scratch-off games to players in the state. The New York Lottery currently has one of the highest total lottery profits in North America, reaching $4.4b by fiscal year 2022-2023 with the support of Scientific Games as its primary provider. Gweneth Dean, Director of the New York …
Read More »Scientific Games extends games provider contract with Loterija Slovenije
Scientific Games has secured an extended partnership with Loterija Slovenije – the national lottery operator of Slovenia. The five-year contract, which can be extended for two more, comes at a time when Loterija Slovenije has experienced a 26% growth in the sale of its instant games spanning across the last four years. Romana Girandon, Loterija Slovenije CEO and President, commented: …
Read More »Scientific Games extends Scratch games partnership with Totalizator Sportowy
Scientific Games has secured a contract extension to continue to supply Totalizator Sportowy, Poland’s national lottery operator, with its suite of instant-win ‘scratch’ games. The contract has been extended as Totalizator Sportowy has reported an average increase in instant-win games sales of 39%, “recorded over the past three years (2020-to-2023).” The partnership will continue to see Scientific Games provide its …
Read More »Scientific Games inks deal to modernise WestLotto retail outlets in Germany
Scientific Games has teamed up with Germany lottery operator WestLotto for the introduction of camera based technology across the lottery’s retail sites in North Rhine-Westphalia. The technology will be implemented into the Contour.v terminals, which WestLotto will use to offer players a contactless experience across more than 3,000 retail outlets from April, 2025. Andreas Kötter, Managing Director at Westdeutsche Lotterie …
Read More »AppsFlyer taps Scientific Games to enhance US lotteries’ player acquisition
Scientific Games has teamed up with analytics platform AppsFlyer on a project aimed at supporting lotteries across the US. The project will help optimise lottery digital ad campaigns by collecting data from social media channels, search engines and mobile and web apps to enhance player acquisition strategies. Offered through Scientific Games’ SG Digital Academy initiative, the project will run for …
Read More »Jordan Levin: OpenBet DNA strengthened by IMG ARENA refresh
Jordan Levin is confident that the Integration of IMG ARENA under OpenBet will create global gambling’s most sophisticated technology business, delivering end-to-end sports data, technology and content ecosystem for betting operators and rightsholders. Levin told SBCNews following the disclosure by NYSE sports and entertainment firm Endeavor Co that it had taken the decision to merge IMG ARENA’s business with OpenBet. …
Read More »A legacy as ‘one of the good guys’ – OpenBet’s Jordan Levin reflects on leadership
M&A and structural changes are a huge part of the betting business and are developments with which Jordan Levin, CEO of OpenBet, has had extensive first-hand experience. Having been ‘found’ by the betting and gaming sector in 2006 after a career in the higher echelons of finance, Levin has seen OpenBet – which he took the helm of as CEO …
Read More »Scientific Games appoints Mona Garland to lead global HR transition
Scientific Games has announced the appointment of Mona Garland as Chief Human Resources Officer (CHRO) of the lottery technology and systems supplier. Garland will steer the new global HR strategy of Scientific Games, following the firm’s sell-off from Light & Wonder which saw the lottery tech group become an asset of Canadian private equity fund Brookfield Partners. The board of …
Read More »Delasport: sports betting through the ages – part II
Welcome to the second part of Delasport’s deep dive into sports betting through the ages. In part 1, the sports betting and igaming software solutions provider covered the early days from the first bookie to the engagement years of the 2000s. Let’s pick up the story. Customer centricity While the early incarnation of sports betting sites served their purpose, the …
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