Chelsea FC has confirmed that Betway will serve as its official European betting partner. Under this multi-year agreement, Betway will display its branding on LED advertising boards around the pitch during all home league and domestic cup matches. The deal also provides Betway with digital and social media rights, enabling the brand to connect directly with Chelsea’s global fanbase. The partnership grants …
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Betway strengthens Italian presence through Bologna FC deal
Online betting firm Betway has confirmed a new sponsorship deal with Italian Serie A side Bologna FC. The company’s branding will appear across LED boards around Bologna’s Stadio Renato Dall’Ara home stadium. Fan engagement is an added element, similar to Betway’s existing football partnership deals. The duo are planning VIP tickets and ‘money-can’t-buy’ experiences for fans of the team, such …
Read More »Betway US exit costs dampen Super Group’s peak Q2 results
Super Group has declared ‘exceptional trading’ to post its highest ever revenue and adjusted EBITDA results. The NYSE online gambling group filed its Q2 2024 accounts, generating all-time high revenues of €414 million, up 9% compared to the 2023 figures of €380 million. Peak revenue results were achieved despite the Betway brand’s exit from the US markets, as group accounts …
Read More »Jas Deol ends 13-year term as Betway’s sportsbook lead
Jaswant Deol has departed from Super Group Plc, ending his 13-year tenure as an executive of Betway. Known to colleagues as Jas, Deol had served as Sportsbook Director of Betway since 2015, during which he oversaw technical projects, product upgrades, and the launch of the Betway brand across new markets and with key partners. An expert in all disciplines related …
Read More »Betway and Man City ink deal that “moves away from shirt sponsorships”
Betway and Manchester City have announced a new multi-year deal as the operator becomes the official global betting partner of the club. From the start of the 2024/25 season, the Premier League club joins the Super Group-owned brand’s extensive sports sponsorship portfolio which includes further teams from across the English top-flight, La Liga, NBA and more. Super Group CEO, Neal …
Read More »Super Group orders Betway to end US journey
Betway will begin its ‘planned exit’ from US sportsbook markets, as announced by NYSE-listed parent company Super Group. The decision follows an ‘extensive internal review’ undertaken by Super Group which determined the closure of Betway’s US offering in the states of Arizona, Colorado, Indiana, Iowa, New Jersey, Ohio, Pennsylvania, and Virginia. H1 trading saw Super Group declare that it had …
Read More »Super Group takes over control of its sportsbook tech from Apricot
Super Group has announced an agreement to assume full control of its sportsbook software technology. The parent company of Betway will now take over from its current licensee Apricot in a bid to get closer to its goal of fully owning and controlling its sportsbook offering. Super Group says that this will allow it to apply the technology stack to …
Read More »Super Group lauds ‘outstanding Q1’ as leadership demands full control of tech stack
Super Group has revealed that it has started the year with increased revenue driven by strong tailwinds across Africa and Canada. Diving into its Q1 earnings call, the NYSE-listed tech company reported a 12% increase in revenue to €379.3m from the €338.5m for the previous corresponding period. In the call, Neal Menashe, CEO of Super Group, labelled the result as …
Read More »Elen Barber fills Super Group CMO role after departing Kindred
Super Group has announced the appointment of Elen Barber as Chief Marketing Officer. Barber joins the holding company of Betway and Spin after spending over 13 years working for fellow operator Kindred Group. On LinkedIn, Barber wrote: “I’m excited to share some news – I’m starting a new position as Chief Marketing Officer at Super Group (SGHC)! I am thrilled …
Read More »Betway leverages AllSported’s solutions across entire racing offering
Betway has expanded its partnership with racing trading feed provider, AllSported. Initially focusing on enhancing the Super Group-owned operator’s South African horse racing content, followed by the integration of its greyhound product, AllSported’s feed technology has been described as essential in ‘maximising pricing efficiency’ and ‘extending trading windows’. CEO of Betway, Anthony Werkman, stated: “We’re very happy to expand our …
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