Tag Archives: william hill

Evoke Plc is focused on the ‘execution of short-term actions’ to maximise operating margins and return its business to growth in H2 trading. This statement follows the LSE gambling group publishing interim results, showing H1 losses (after tax) of £143m— a 300% increase compared to 2023 losses of £32m. A summary of H1 trading detailed performance declines, specifically impacting its …

With football’s relationship with the gambling industry under immense pressure in the UK, the Scottish Professional Football League (SPFL) has decided to take its own route regarding such sponsorships. The SPFL ‘shouldn’t be stuffy about gambling,’ according to its CEO Neil Doncaster, who recently described partnering with UK-based William Hill as an ‘obvious fit’. Emphasising however that he agrees with …

Ahead of the start of the SPFL season, the Betting and Gaming Council (BGC) has posted a statement from Daryl West, Head of Media, Sponsorship and Social at William Hill, following the operator’s record partnership with the league. Described as the ‘start of a new era’ of Scottish football, where William Hill has become the title sponsor of all four …

William Hill has been ordered to remove one of its ads for using ‘misleading language’ surrounding the use of payments for welcome bonuses. Raising issues with the Advertising Standards Authority (ASA), the ad featured a promotion detailing a ‘Bet £10 get £60’ welcome bonus from the online casino and sports betting operator. A complainant noted that, when clicking on the link …

Evoke Plc has returned its online unit to growth but has chosen to revise down its full-year guidance due to weaker revenues and adjusted EBITDA forecast. The LSE gambling group published its H1 interim results in which it detailed that Q2 trading was broadly stable sequentially on a year-on-year basis, helping the firm make strategic progress on its value creation …

William Hill has revealed that bookmakers such as itself could face losses of tens of millions if England wins the Euros. The company explained England were “heavily backed” on its platform as pre-tournament favourites at odds of 4/1, with it concurrently offering a Top Price Guarantee throughout the event. William Hill spokesperson, Lee Phelps, commented: “As we have been Top …

Entain has appointed Charlotte Emery as the company’s latest Chief Marketing Officer (CMO) overseeing its UK operations.  Emery previously held a stint as the Chief Brand Officer for William Hill until January 2023, having started her gaming career in 2018. Before joining the sector, Emery held a role in consumer goods with British American Tobacco.  On LinkedIn, she wrote: “I’m …

William Hill has partnered with tech platform 2mee to boost engagement and the way it connects with players. The new deal will see the operator leverage 2mee’s proprietary HoloMessage solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up. Matt Baulk, Head of Personalisation …

Last Friday, William Hill was announced as the new title partner of the Scottish Professional Football League (SPFL). EPIC Global Solutions was also brought in on the five-year record-breaking deal to launch a programme in partnership with the league and bookmaker, to deliver courses on gambling harm to SPFL players, staff and fans. The problem gambling consultancy’s Senior Director, John …

William Hill has officially secured a title sponsorship deal with The Scottish Professional Football League (SPFL). The five-year deal, which begins at the start of season 2024/25, will see the British bookmaker become the title sponsor of all four SPFL divisions as well as the official betting partner of the league.  This will see the four divisions become the William …