The British Horseracing Authority (BHA) has confirmed the appointment of Greg Swift as new Director of Communications and Corporate Affairs for UK racing’s governing body.
An expert in strategic comms and stakeholder management, Swift joins the BHA’s executive team from the Foreign Secretary, in which he served as the government department’s Head of News and Press Secretary.
Further experience has seen Swift lead communications for the Department for Exiting the European Union and at Number 10 as the Prime Minister’s Official Deputy Spokesperson and Head of News.
The BHA announced that Swift would lead racing’s “liaison with and lobbying of government and senior figures in the national media”.
“We are delighted to be able to attract someone of Greg’s calibre to this role,” said BHA Chief Executive Julie Harrington.
“The restructure of the Communications and Corporate Affairs department has the objective of enhancing the BHA’s capacity in these areas, to allow us to be more proactive and build on the work of the experienced team that is already in place.”
A keen horseracing fan, Swift will be further responsible for the reform of the BHA’s Communications and Corporate Affairs department, a task due at the end of October, that has been led by Robin Mounsey as Interim Director.
Swift commented on joining the BHA: “British horseracing is one of the brightest jewels in the UK’s sporting crown, providing unrivalled entertainment and some of the most memorable moments in sport.”
“I am delighted to be joining the great team at the BHA to deliver on the ambitions shared by all those who are involved in the industry.”