Total Performance Data (TPD) has entered a ‘business transformative partnership’ with PA Betting Services, expanding globally the distribution of its live horse racing data for all sports betting stakeholders.
The experts in tracking live horse racing events, monitoring rider performance and in-play odds, will see their data provisions made available to over 40 bookmakers around the globe.
Dealmakers stated that the partnership could ‘spark a £1 billion turnover boost for in-play racing odds’ with TPD data being significantly expanded towards UK and US bookmakers.
TPD CEO Will Duff Gordon underlined that betting would imminently see its ‘biggest shakeup in race betting data for decades’.
“PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers,” Gordon commented.
“Their long history at providing pre-race data and prices means they have well-established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover. “
Striking its biggest distribution deal to date, TPD continues to work on delivering new innovations for horse racing to engage with wider betting audiences.
TDP disclosed that its engineering teams had begun work on developing ‘place markets and match bets for live racing’, including further market functionalities such as a ‘stake insurance’ product and offering partial cash-out on a racehorse’s performance.
Richard Duncan, Head of Business Development at PA Betting Services, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”