SIS grows Latin American footprint through Betcris deal

Sports Information Services (SIS) has extended its reach across the Latin American market after entering into a new agreement with Betcris.

Under the partnership, Betcris has agreed to launch SIS’s 24/7 Live Mixed Racing Channel across its online sportsbook to help provide ‘profitable short-form betting content’ and drive engagement for its growing customer base.

Paul Witten, Commercial Director at SIS, said: “We’re delighted to be delivering our 24/7 Live Betting Channel to Betcris, one of the leading operators within Latin America. Our service will significantly enhance its racing offering and provide Betcris’s customers with frequent betting opportunities across all times of the day.

“Latin America represents a significant opportunity and we are looking forward to working with the Betcris team to bring quality live racing to their customers.”

Supplied as an end-to-end solution, Betcris’ 24/7 Live Betting Channel will feature streamed pictures, data, commentary, on-screen graphics and betting prompts from a range of racing events covering UK and Irish greyhound and horse racing.

In addition, Betcris will gain coverage from international meetings from the likes of Dubai, Latin America, Mauritius and the US.

JD Duarte, CEO at Betcris, said: “We have strong ambitions to create the most immersive sports betting experience available and partnering with SIS is an important step to expand our racing output.

“SIS’s 24/7 Live Betting Channel provides us with access to frequent, quality betting events throughout the day and we’re confident that it will be very appealing to our customers and drive incremental revenues.”

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