SBC News Voice of the Sports Betting Industry
Four months after signing a new partnership, London-based video virtual sports specialist Highlight Games Limited has confirmed that its SOCCERBET product is now live with leading Italian gaming operator Snaitech.
Under the terms of the agreement, Snaitech will launch Highlight Games’ flagship product across its entire gambling portfolio. It will be available to Snaitech customers in both league and single match formats across all channels.
Alessandro Graziosi, Snaitech Retail Betting & Customer Operations Director, commented: “Snaitech is proud to guarantee only premium content to its customers, such as Highlight Games’ SOCCERBET. It is an outstanding product that will strongly enrich the gaming portfolio in our betting shops and it soon will also be online, in a safe, controlled and technologically innovative gaming environment.
“Italians, as a matter of fact, are crazy about football and our players will appreciate the opportunity to place their bets watching archive footage of the biggest Serie A clubs.”
Nick Gardiner, Director, Highlight Games, added: “I’m delighted to announce that SOCCERBET is now live with another leading operator in Italy and that Highlight Games’ speed of integration from signature to go-live is growing ever more efficient.
“This flagship product has had a significant impact on the Italian virtual sports market since its launch earlier this year, and I am confident that its performance will be further bolstered through its availability via retail, online and mobile channels with Snaitech.”
The agreement with Snaitech allows Highlight Games to build upon its strong Italian momentum, having made its market debut with Kiron Interactive and Eurobet in February of this year.
