SBC News Voice of the Sports Betting Industry
Racing content and data provider Sports Information Services (SIS) has secured a two-year extension to its current media rights agreement with the Dubai Racing Club (DRC).
Under the terms of the agreement, SIS will continue to hold the exclusive UK and Irish LBO rights and international online rights for Dubai’s Meydan Racecourse, alongside rights for international LBO customers for a further two years.
Paul Witten, Product Director at SIS, said: “Middle Eastern racing has long provided a positive boost to both retail and online operators over the winter season, and our agreement with Meydan racecourse will be the perfect early Christmas present for many.
“We look forward to being able to continue to bring these top-quality events to our customers, as part of our comprehensive UK, Irish and international horse racing offer.”
As part of the deal, the racing content and data provider will continue to broadcast races from 23 fixtures a year at Meydan Racecourse, including the prestigious Dubai World Cup, the world’s richest race day.
The agreement comes after SIS secured a partnership with Colossus Bets, which will deliver British greyhound racing jackpots to operators across the world.
As part of the new partnership, Colossus Bets will offer jackpots on British greyhound meetings, which will include mainstay features of minimum prize guarantees, Cash Out and Syndicates.
