iGaming supplier SG Gaming, have announced that it is “supporting the independent bookmaker” by extending its partnership with independent bookmaker, JenningsBet, through agreeing to a two-year contract.
As part of the deal, SG Gaming will continue to supply slot content to its terminals to the 95 JenningsBet shops across the UK. In return, JenningsBet shop will continue to operate the supplier’s Infinity terminal, with select venues benefiting from SG Gaming’s premium gaming product; Equinox.
Greg Knight, Managing Director of JenningsBet, praised the extension to the deal: “This deal is great news, and we are excited to continue working with the team at SG Gaming. We have always been particularly impressed by the product and level of service we receive from SG Gaming, including their helpdesk and excellent professional technical support.
“On top of this, we are thrilled that we will continue to see the cashbox driving opportunities that the extensive content library looks to drive. We also look forward to future game innovation and entertaining themes that we know will excite our players.”
The agreement highlights SG Gaming’s continued investment and commitment to the Licensed Betting Offices (LBO) sector as the industry adapts to regulatory changes.
Simon Johnson, Group Commercial Director of SG Gaming UK, added, “This agreement with JenningsBet is hugely positive for both businesses. We are proud we are able to further our partnership with JenningsBet and help support their retail business by continuing to supply our leading content and products across their entire estate.
“Throughout 2019 and beyond, we will continue to work in partnership with our customers, innovating our content offering and supporting and developing our product as the retail environment changes.
“This approach, along with our overall proposition, has led JenningsBet to choose SG Gaming as their sole gaming machine supplier. It is this that continues to set us apart from our competitors as the industry moves forwards.”