Inesa Glazaite, Chief Commercial Officer at iGP, speaks with SBC News ahead of ICE 2025, where the company will unveil its range of retail solutions. This, Glazaite argues, will help iGP create an omnichannel gaming experience that places equal value on both verticals.
Glazaite also touches on iGP’s retail crypto plans, which include a multi-wallet solution and a crypto ATM.
SBC News: Tell us about iGP’s retail solutions and how you are trying to create an optimal omnichannel experience?

Inesa Glazaite: At iGP, we understand that retail gaming is about more than just technology—it’s about connecting players and operators in ways that feel natural, efficient, and rewarding. A key pillar of our retail solution is the Agent System, which empowers operators to manage networks of agents, sub-agents, and players across multiple locations with precision and ease. From setting permissions to tracking real-time performance, it’s a robust system built to handle the complexities of retail gaming.
Players benefit from choice and convenience—they can play anonymously via self-service terminals or access their online accounts directly in retail shops. This flexibility creates a bridge between the physical and digital worlds, offering operators a powerful tool to build loyalty and elevate the player experience.
SBC: How are you planning to utilise the full suite of iGP products such as the Core Platform and aggregator to power your retail offerings?

IG: We place as much value on retail players as we do online ones, and our goal is to deliver the same exceptional experience in both environments. The Core Platform is the foundation of this vision, ensuring that players can move fluidly between channels with a single account and wallet.
Through our aggregator, operators can offer a wide range of content, from sportsbook to thousands of casino games, directly within the retail setting. Combined with iGP’s loyalty programs and bonusing tools, operators can create highly engaging campaigns that resonate with players both in-store and online. It’s all about delivering variety, flexibility, and excitement—all built on a system designed for growth.
SBC: What technical and product considerations do you need to make when making your casino and sportsbook products available in a retail setting?
IG: Retail isn’t just about porting online tools into a physical space—it requires a deeper understanding of what players and operators need. At iGP, we make it easy for players to access their online accounts while in a retail setting, something that is often promised in the industry but rarely delivered without complex workarounds. With us, the process is intuitive and efficient, ensuring a consistent player experience across both environments.
For operators, managing a retail network demands powerful infrastructure. Our Agent System simplifies the complexity of overseeing multiple terminals and retail locations, all centrally managed through our back-office tools. This capability is only possible because of our Core Platform, which is designed to handle the demands of scale and complexity while remaining reliable. Coupled with our in-house expertise, we deliver retail solutions that work for operators and players alike.
SBC: How important is it for operators to invest in an omnichannel strategy in 2025, and what tips do you have for those looking to embark on an omnichannel journey?
IG: Retail isn’t the right fit for every market or player, but it still holds a vital role in the gambling landscape. Done right, a strong retail presence creates loyalty and builds deeper player relationships—something online channels often struggle to achieve. Together, retail and online can deliver a powerful combination that enhances the player experience.
For operators, success lies in having the right tools and approach. At iGP, we’ve designed solutions that are adaptable and scalable, allowing operators to craft a retail offering that complements their online presence. It’s not about forcing retail into your strategy—it’s about leveraging it where it matters most.
SBC: iGP is planning to implement a cryptocurrency solution for its retail offering. What can you tell us about this, and how does this link to iGP’s other products?
IG: Cryptocurrency is an exciting space, and at iGP, we’re leading the charge. At the SBC Summit Lisbon, we launched several new crypto brands, and at ICE, we’re showcasing Cryptonite, our multi-wallet solution with integrated sportsbook and casino features.
Cryptonite offers flexibility for players to switch between fiat and crypto, while delivering enhanced functionality for both channels. But crypto isn’t just for online—we’re bringing it to retail. Our terminals will support crypto transactions, and we’re developing a crypto ATM to provide even greater functionality. By integrating crypto across online and retail environments, we’re giving operators new ways to attract and engage players.
SBC: What can our readers expect from iGP’s omnichannel products in 2025, and how can they learn more?
IG: In 2025, we’re introducing a range of exciting developments. Our new retail solution takes player engagement to the next level, while Cryptonite offers innovative multi-wallet functionality for crypto-savvy players. We’re also expanding into high-growth markets like LATAM, Africa, and Asia and delivering major enhancements to our promotional, bonusing, and marketing tools.
Whether players prefer anonymous play or accessing their accounts across channels, iGP is committed to providing tools that deliver exceptional gaming experiences. Operators can see all these developments firsthand at our ICE stand 2J40, where we’ll demonstrate how iGP’s solutions are helping build powerful gaming experiences for players and operators alike.