The Senet Group appoints George Kidd as new Chief Executive

Industry independent watchdog The Senet Group has confirmed the appointment of George Kidd as its new Chief Executive with effect from 15 August 2016.

A media communications and public policy advisor, Kidd chairs several UK industry trade and standards associations including the ‘Online Dating Association’, ‘Direct Marketing Commission’ and ‘UK Fundraising Regulatory’.

Kidd replaces Ron Finlay as Chief Executive of The Senet Group, who left the organisation in April of this year. He will be charged with leading the independent organisations strategy with regards to implementing higher levels of industry standards and best practices.

The Senet Group industry members include Coral, Sky Betting & Gaming, Paddy Power, Scotsbet and William Hill.

The Senet Group Chair Wanda Goldwag commented: “We are delighted to welcome George. He has an extensive background in regulation and self-regulation in particular having served as Chief Executive of PhonepayPlus and the Online Dating Association, as Chair of the Direct Marketing Commission and in non-executive roles in the self-regulation of charity fundraising and conveyancing services.”

Kidd commented: “I am delighted to be joining Senet. The sector is taking the issue of responsible gambling seriously as is clear from the impressive work to address this across its advertising, its support for Senet’s own campaigns and joint work on a self-exclusion scheme. I am sure Senet will continue to play an important role based on strong relationships with other bodies in the sector and our other stakeholders.”