SBC News Voice of the Sports Betting Industry
Irish betting operator SeanieMac International has confirmed that its subsidiaries SeanieMac and ApollobetUK have joined UK racing’s Authorised Betting Partner (ABP) scheme.
In addition to joining the ABP, SeanieMac will further support UK racing by agreeing a partnership with the Jockey Club, which will see the operator sponsor almost 40 race meetings.
SeanieMac marketing expects to boost its brand coverage to a potential audience of six million racing enthusiasts who will attend Jockey Club race meets.
SeanieMac and ApollobetUK are the latest betting operators to commit to the ABP scheme which will see them contribute a percentage of its online profits towards supporting and promoting UK racing.
SeanieMac International subsidiaries join Betfair, 32Red, bet365, Sky Bet and BetVictor as ABP partners.
Shane O’Driscoll CEO of SeanieMac commented on his company’s commitment to UK racing
“After two years since launching our first betting website, we a have set 2016 to achieve some major milestones in launching a new platform, securing key sponsorships and aggressively growing our business,”
“As soon as we file our audited financials for 2015, we will be providing updates and projections for 2016. We think it will be a truly ground breaking year for us.”
