SIS extends BAGS race coverage to international markets

Sports betting provisions provider SIS has extended its existing partnership with the Bookmakers Afternoon Greyhound Service (BAGS), by announcing the launch of a new streaming service for international customers.

SIS will been given access to live stream BAGS 30,000 greyhound races from 20 associated UK tracks.

SIS will distribute the coverage and race data to international bookmakers via its betting feed. The service will be made available to international customers on mobile and desktop devices.

Dominic Ford, BAGS chairman, said: “We’re delighted to bring British greyhound racing to an international audience who have not been able to interact with this product before.

“The significant new revenues we expect to achieve from this innovative service will be ploughed back into the grassroots of our sport.”

Paul Witten, Commercial Director of SIS, said: “BAGS greyhound racing is recognised as a high quality racing product, and with almost 30,000 races per year it is the ideal product to add to a web or mobile experience. Integration with the SIS Stream platform is quick and easy, and international bookmakers can have this service up and running in no time.”