SBC News Voice of the Sports Betting Industry
Svenska Spel has awarded its marketing PR account to Jung, the Stockholm agency tasked with redeveloping the PR strategy for Sweden’s national lottery and instant win Tur games.
The appointment follows a procurement tender initiated on 14 February, during which Svenska Spel reviewed pitches from Sweden’s leading PR agencies.
Anna Ekström, Marketing Manager for Svenska Spel’s group brand, noted: “It has been a procurement where we have been able to see how some of Sweden’s sharpest agencies think about marketing PR. I would like to thank all the bidders who submitted bids of such high quality.”
“I would like to welcome Jung to Svenska Spel. I look forward to developing Svenska Spel’s communication together with them.”
Jung was chosen as the winner of Svenska Spel’s account to redevelop the marketing PR for the brands and public engagement of Svenska Spel, Lotto, Triss, Eurojackpot and Keno.
Stockholm-based Jung is recognised as one of Sweden’s most impactful advertising agencies, having developed campaigns for Spotify, Samsung, Volvo, Gillette and EA Sports.
Jimmy Rodhelind, CEO at Jung, commented: “We are incredibly proud to be part of Svenska Spel’s starting eleven and to be trusted to position and activate such a strong brand. Now we look forward to exploring together how we can strengthen the business through creative communication with a well-deserved core.”
2025 proceedings have seen Svenska Spel revise the marketing strategy for its lottery segment, including the appointment of F&B Happy as the new creative and brand development agency in January.
The new agencies will collaborate in the development of Svenska Spel new nationwide advertising campaigns promoting lotteries and Tur, in 2025.
