The Juroszek business family has upped its shareholding in Gentoo Media via a €50m (£42m) debt refinancing.
Mateusz Juroszek and Tomasz Juroszek have increased their shareholding in the affiliate media group to around 56.49% of Gentoo Media by acquiring an additional 91,928,663 shares in the company.
The shares were acquired by MJ Foundation Fundacja Rodzinna (MJF) and Fundacja Zbigniewa Juroszka (ZJF), two entities affiliated with the Juroszek family. The two companies acquired exactly 45,964,331 Gentoo shares each.
As mentioned above, the share purchases came about due to a debt refinancing undertaken by Gentoo. The Nasdaq Stockholm-listed company needed to raise €50m to refinance bonds amounting to €91.5m from December 2026.
The company opted to raise this €50m by issuing new shares. The two Juroszek affiliates businesses decided to underwrite these new shares to the tune of SEK 6.1633 per share, raising the €50m Gentoo needed.
The Juroszeks are no strangers to Gentoo Media. The family has been involved in the business for some time, dating back to its days as Gaming Innovation Group (GiG), a technology firm split between an affiliate and a B2B iGaming solutions business.
They became the biggest individual investors in GiG back in 2023 by increasing their stake in the company to 11.08%. The family has stuck with GiG over the years, backing the company during its split into two separate businesses in 2024.
Gentoo Media came into being when GiG opted to divest its affiliate and media business, which subsequently took on its new moniker. The company’s betting-focused investment fund, BetPlay Capital, has been a principal financial backer to Gentoo since the latter’s foundation two years ago.
For many in the iGaming space, however, and particularly those in Central and Eastern Europe (CEE), the Juroszeks will be best known for their former ownership of STS Holdings – the market leading betting company in Poland.
The Juroszek family sold its 70% stake in STS to Entain in 2023, a move which formed the foundation of Entain CEE alongside Croatia-focused business SuperSport. Mateusz Juroszek subsequently joined Entain CEE’s board of directors.
However, Entain CEE would not be a long-lasting enterprise, as Entain revealed earlier this year that it is winding down the business and selling its stakes in the joint venture to its partner, EMMA Capital.
The Juroszek family’s business interests in iGaming extend way beyond Gentoo, however.
BetPlay Capital’s portfolio includes stakes in affiliate business Better Collective, iGaming tech firm Interactive Games, gaming studio giant Evolution, and the aforementioned Entain, among other prominent businesses.
