SBC News Voice of the Sports Betting Industry
Norwegian state-owned horse racing operator Norsk Rikstoto has renewed its partnership with Neccton, continuing to utilise the firm’s mentor software.
The company will make use of the responsible gambling tool to spot early signs of potential harmful behaviours, whilst the upgrade will also include leveraging of Neccton’s cloud-based solutions.
This will enable Rikstoto – which had its next 10-year licence approved by Norwegian authorities in December – to ‘scale up’ its protections and meet customer demand, Neccton explained, backed by ‘the latest research’ into responsible gambling.
“Mentor is our main tool in our responsible gambling framework,” commented Anne Mathisen, Advisor Responsible for Gaming at Norsk Rikstoto.
“The tool gives us insight, data and understanding of our customers’ behaviour and helps us to achieve our main purpose – offer gambling in safe and responsible forms.”
Neccton’s mentor platform operates by analysing player behaviour to identify markets of harm such as the amount and frequency of deposits and bets as well as the use of multiple payment methods.
The group’s current player protection measures include a monthly loss limit of NOK 20,000 (€1,873), as well as a government requirement to monitor player behaviour for problem gambling signs.
By renewing its partnership with Neccton the group aims to work towards the latter goal, whilst separately offering its players the ability to perform a ‘reality-check’ and receive information about their gambling spend.
Dr Michael Auer, Director and Head of Development at Neccton, said: “Our customer has recognised that the mentor software was working well for them, and also realised they can look after players even more effectively by upgrading. It’s great for us to see how seriously our customers take both our work, and theirs.”
