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BoyleSports has grown its football sponsorship portfolio after being named the ‘principal partner’ for Coventry City Football Club.
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The agreement, which covers the 2020/21 season, will see the BoyleSports logo adorn the front of the playing kit and replica shirts next season.
Conor Gray, CEO for BoyleSports, has welcomed the new deal. He said: “Having chosen the Midlands to be the base for our expansion into Britain, we are proud to cement our commitment to both Coventry and to the wider Midlands area with this deal.
“We see exciting times ahead for BoyleSports in the Midlands, and with their recent promotion to the Championship, we wish Coventry City FC all the very best in their upcoming season.”
BoyleSports began its expansion into the UK retail market last year after acquiring 13 stores in the Midlands – three of which were in Coventry. Since then, the bookmaker has acquired a further six shops in the area.
The partnership with the Irish bookmaker is Coventry’s highest value front of shirt sponsorship deal since the 2011/12 campaign and will provide ‘vital revenue’ to the club and the team.
Coventry City Chief Executive Dave Boddy added: “We’re very pleased to welcome BoyleSports to Coventry City as our new shirt sponsor and principal club partner.
“This is a significant deal for the Football Club and will provide much needed and significant revenue for the Club, helping to support Mark Robins and the team in preparation for the upcoming Championship season.
“BoyleSports have already shown great enthusiasm about their new sponsorship and supporting the Sky Blues, and we look forward to working with them. In line with EFL guidance, the Club and BoyleSports will work closely to ensure that the promotion of any gambling products is conducted responsibly and in line with all appropriate licensing and regulatory guidelines.”
? Hey @Coventry_City fans! We want to get to know everyone associated with the club…
So we thought we’d kick things off by speaking to strike ace @MattyGodden24! ?
Our Head of Comms @BoyleSportsLB digs deep to find out about his Sky Blues team mates ?#PUSB pic.twitter.com/fBfaMgjIdc
— BoyleSports (@BoyleSports) August 20, 2020
