Shevchenko

BetConstruct signs Andriy Shevchenko as brand ambassador

AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.

The company said that Shevchenko will be used to introduce the technological capabilities of both BetConstruct and FeedConstruct, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data.

The Ukrainian, who now serves as the country’s national team manager, enjoyed a trophy laden playing career with Dynamo Kiev, Chelsea and AC Milan, where he scored 127 league goals. 

In 2004, he beat Deco and Ronaldinho to the Ballon d’Or gong, a year after scoring the winning penalty in the 2003 Champions League final against arch-rivals Juventus.

“The biggest lesson I learnt through my footballing career is that one should never waste any opportunity,” said Shevchenko. “Chances come and go, but we need to take full advantage of any of them. 

“FeedConstruct’s AI-based live scouting tool AJNA is the ambitious project that I’d love to be involved in. Becoming a brand ambassador of such forward-looking company and making progress in implementing hi-tech in sports is an opportunity that I’d never want to miss.”

Vigen Badalyan, BetConstruct Founder and CEO, added: “Andriy Shevchenko has an incredible journey from a footballer to an outstanding team manager. His interest in the ways AI technology can be used in sports became a prerequisite for our cooperation.

“It is a great opportunity for BetConstruct to build footballing expertise with Shevchenko’s advisory. Together we will seek ways to further implement the latest AI technology into sports.”

Check Also

UKGC forms three groups to address safer gambling standards

The UK Gambling Commission (UKGC) has confirmed that it will create three new focus groups …

Innovation, regulation and new markets: what to expect in 2020

Speaking at the SBC Awards 2019, a number of key figures in the industry gave …

Nick Bannister named as new chairman of Haydock Racecourse

The Jockey Club has named Nick Bannister as the new chairman of Haydock Racecourse, beginning …