SBC News speaks to Lena Yasir, Chief Executive Officer of BetConstruct AI, about The Purest Sportsbook Offer, the company’s push into prediction markets with Eventbook, its new B2B loyalty system, and what operators can expect from BetConstruct AI for the rest of 2026.
The discussion began with the Purest Sportsbook Offer, which is giving a 65% setup discount to LatAm, African, and Asian operators.
Why are these regions of particular interest, and why has BetConstruct AI decided to offer such a heavy discount?
Lena Yasir: These three regions represent some of the fastest-evolving betting markets in the world right now, but they’re also markets where the cost of entry can be a genuine barrier for operators, whether that’s a new brand trying to launch or an established one trying to scale. We wanted to remove that barrier.
A 65% setup discount is significant, and we made it significant on purpose – we’d rather back operators early, when the cost of getting started is highest, than ask them to prove themselves first. LatAm, Africa, and Asia are where we see the strongest long-term upside for our partners, and this is us putting real weight behind that belief rather than just saying it.
New LatAm clients also receive a 100% discount for 12 months. What specific market dynamics or regulatory shifts make Latin America your primary growth target right now?
Lena Yasir: LatAm has moved from being a market operators were cautiously watching to one where regulatory frameworks are actively maturing, market by market, and that gives operators the confidence to commit. When that regulatory certainty lines up with genuinely underserved player demand, it creates a window, and windows like that don’t stay open indefinitely.
Giving new LatAm partners a full year free of Sportsbook fees is our way of saying: come in now, while the market is still forming, rather than waiting until it’s crowded. We’re also extending free access until the end of 2026 for existing LatAm partners who haven’t yet moved onto our Sportsbook, because we don’t think that opportunity should be limited to brand-new relationships. If you’re already with us, you should be able to benefit from this moment too.
How does BetConstruct AI balance the risk of offering these large discounts with your long-term retention strategy?
Lena Yasir: The honest answer is that a discount only works commercially if what happens after it is strong enough to keep the partner. So the offer isn’t just a price cut sitting on its own; it’s deliberately paired with two products designed to drive retention from day one.
The Last Battle Universe gives operators a structured, ongoing reason to stay engaged with us by rewarding them quarterly as they grow, rather than offering a one-off incentive. Eventbook does the same thing on the player side, giving operators a constant stream of new markets tied to real-world events, which keeps their own players coming back daily.
We’ve just come off the back of the World Cup, which was a huge tournament for betting. Do you have any insights or major trends from the World Cup that you could share from the BetConstruct AI sportsbook?
Lena Yasir: What stood out to us wasn’t just the volume the tournament generated, which you’d expect from any major event of that scale – it was how players engaged with it. We saw a lot more cross-market interest. Players were also staying active during the gaps between fixtures, periods that have traditionally gone quiet for a sportsbook. That’s the exact space Eventbook is designed to fill: a tournament isn’t just a set of matches; it’s an ongoing story, and players increasingly want a way to engage with that story between the final whistles, not just during them. That’s a big part of why the timing felt right to bring Eventbook to market.
The Last Battle Universe loyalty tool is also included with the offer. What makes this loyalty system so powerful, and how does it differ from anything else on the market?
Lena Yasir: The Last Battle Universe is the industry’s first B2B loyalty system built specifically for partner operators, rather than for end players, and that distinction matters. Most loyalty systems in this industry are aimed at retaining bettors. This one is aimed at retaining and rewarding the operators themselves. It works on a simple but powerful logic: metrics translate into badges, and badges unlock rewards, running on a quarterly cycle so performance is reassessed regularly rather than locked in once. Partners can hold multiple badges at the same time, stacking benefits across visibility, growth, and revenue.
The rewards themselves are genuinely useful, not symbolic: dedicated account management, development hours, free skins, trial access to tools like CRM, Dataspot, Affiliates, and Agents, legal and compliance support, and commercial discounts. Top performers can even unlock custom games and Live Casino tables. And while every other badge is reassessed each quarter, our top-tier Orbit badge is a lifetime status – the ultimate recognition for our longest-standing, highest-performing partners.
Eventbook, a prediction market tool, is also part of the package. Could you outline the features of Eventbook and explain why BetConstruct AI has decided to enter the prediction market space?
Lena Yasir: Eventbook is built on simple Yes/No markets, but the range of what it can cover is what makes it interesting: global politics, entertainment, major tournaments, weather, records, essentially anything with a real-world outcome. If it has a result, it can become a market. What we were seeing, and what the World Cup period reinforced, is that there’s a large audience out there who follow current events closely but don’t follow traditional sport, and most betting platforms simply aren’t built to serve them. Eventbook is.
Because everyday life is the content, there’s always something new to bet on, which drives daily engagement in a way a fixed sporting calendar can’t always match on its own. There’s also a social layer built in: players can share their predictions and debate outcomes in a community feed, which builds retention organically, without operators needing to do extra work to drive it.
How do you view prediction markets as a value-add to the sportsbook experience?
Lena Yasir: I don’t see prediction markets as competing with the sportsbook – I see them as extending it. A traditional sportsbook is anchored to a fixture list, which means engagement naturally rises and falls with the sporting calendar. Prediction markets remove that ceiling. They give operators a way to keep players engaged on the days when there’s no big match, and they open the door to an entirely different type of player who was never going to walk through a traditional sportsbook door in the first place.
Combined, you get a platform that has something relevant happening every single day, whatever’s dominating the news cycle. That’s the value-add: not replacing the sportsbook, but giving it a reason to matter to players every day of the year, not just on match days.
What can our readers expect to see from BetConstruct AI in the remainder of 2026?
Lena Yasir: The immediate priority is making sure as many operators as possible take advantage of The Purest Sportsbook Offer before it closes on October 1 – that’s a limited window, and we want to see real commitments made while those terms are live.
Beyond that, expect to see Eventbook rolled out more widely across our partner network. We’ll also continue building out our AI Suite – CRM AI, Umbrella AI, Betting Mate AI, and the AI Game Recommendation System, because intelligence across engagement, risk, and personalisation is where we think the real competitive edge is going to sit for operators over the next few years. In short: more markets, more intelligence, and more reasons for players to come back every single day.
