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Optimove launches free-to-use benchmark platform

Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators.

The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type.

This type of data, which is made publicly available for the first time, provides operators with the ability to conduct comparative analysis and derive insight into how their performance compares with industry averages.

It comprises of data collected from over 200 online casinos and sports betting companies, including industry giants and boutique operators, providing an accurate, statistically significant sample of the industry.

Pini Yakuel, Founder and CEO of Optimove, said: “At Optimove, we have the privilege of working with a very large range of companies in the gaming space.

“We saw that there was a lack of information available to operators that were trying to assess their performance. iGaming Pulse arose from the desire of companies to gain comparative insight for their business.

“By adding this cross-industry benchmark capability as a fully integrated part of Optimove, our users are now able to take direct action based on the comparative insight, and make better strategic decisions, in context of the entire industry.”

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