SBC News Laura Main, Sportingtech: bringing the 'wow factor' to industry events

Laura Main, Sportingtech: bringing the ‘wow factor’ to industry events

Sportingtech is returning to SBC Summit Barcelona for 2023, where its growing team will continue to showcase an impressive rebrand, along with its cutting-edge updates to the platform’s Share-a-Bet feature. 

Ahead of this week’s event, we caught up with Laura Main, Events Manager at Sportingtech, to talk about the planning that goes into the sportsbook provider’s exhibition presence and what delegates can expect to find at Stand SB52.

SBC: You’re returning to SBC Summit Barcelona this year. What is the appeal of this event and what are you looking forward to?

LM: We are eagerly anticipating the opportunity to connect with both new and existing customers, as we proudly present an impressive array of cutting-edge solutions and innovations. We’ve launched some amazing updates to our sportsbook solution including our Share-a-Bet feature for easy sharing of bets on social media, making betting even more interactive and the perfect acquisition tool for operators. 

We know that SBC Summit Barcelona is one of the most prestigious events in the industry with a huge number of attendees, including key decision makers and delegates from our target markets, so it is one not to be missed. At SBC Barcelona, like every event we will be looking to further cement ourselves as the number 1 platform in LATAM.

SBC: When planning to attend industry events, it isn’t just about the two or three days where you’ll be meeting delegates. What goes into event planning and stand design in the weeks and months beforehand?

LM: Planning stands at industry events is all about having the wow factor. Initially, our stand starts out as a brief which we put together after consulting the commercial team. We discuss our key stand requirements, budget and design inspiration – including factors such as how many meeting rooms and demo areas we need. 

Our brief gets sent to our stand builder to interpret, and designs get sent back to us. We then adjust it together to ensure the layout, flow and brand representation are perfect. Not only does the stand need to align with our brand image but it needs to be welcoming and playful to grab the attention of people passing. When the design is all confirmed, and we know it passes build regulations, the hard work begins with all the paperwork and orders.

There is a lot of preparation that goes on behind the scenes in the run up to events, that some people may take for granted. It’s not just the stand itself but managing the team too. As an Event Manager, you need to ensure you have prepped, or managed the prep of the sponsorship, the electric order, the health and safety documents, the insurance, the rigging, the shipping, the internet, the cleaning, the catering, the audiovisuals, merchandise, travel, exhibitor badges, hotels, dinners, hostesses, uniforms. Everything is down to you, with the help from your colleagues, stand builder and suppliers. 

As the Manager, not only should you feel organised, but you should empower your team to feel organised too. It is incredibly helpful to prepare a show brief, so everyone is aligned on the details and send this to the team in the weeks leading up to the event.

Regular communication is key!

SBC: What can people expect at your stand this year?

LM: To keep brand consistency, our Barcelona stand will look and feel like our SiGMA Brazil booth on a larger scale, with a few tweaks to suit floor orientation. We have a bigger floor space than last year and to align with our fresh rebrand we are brighter and more eye-catching. There are often a lot of dark stands at events and we want to make sure we really stand out. 

We will have our award-winning sportsbook offering being demonstrated by our sales and tech team, with all the latest features.  We’ll demonstrate to our current and potential new customers how they can localise and adapt their offering to their audience, with our full suite of casino games and virtual sports too. 

There may be some impressive cocktails to consume too, but you’ll just have to come and see for yourselves at SB52!

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