Gibraltar-based safer gambling consultancy, Crucial Compliance, is enhancing player protection through the launch of its behavioural-based monitoring system for player protection.
Crucial Player Protection (CPP) is designed to enable gaming companies to traverse regulation and build a safer gambling environment in one package.
Uniting player behaviour monitoring through advanced modelling, including full suite player management, the launch seeks to provide tools to provide compliance teams with the information to manage and interact with players at scale.
Paul Foster, CEO at Crucial, said: “We see a shift in the global gambling industry towards a more sustainable way of conducting business. Player protection is no longer a ‘nice to have’ but an essential part of any business model. With regulators often retrospectively changing their expectations, it is important that operators have an easy solution to track customer behaviour and interact in the right way at the right time. This software allows you to do just that.”
The CPP system enhances focus on safety in the gambling industry and caters to flexibility in the evolving regulatory environment.
Andy Masters, COO at Crucial, added: “Your team’s goal is to prevent Gambling Related Harm and manage it accordingly. We are very proud that we have developed a system that gives you a bird’s eye view of where you are in relation to your compliance goals and minimalising risk to both players and operators. Our commercial model is a simple; from fully supported and fully integrated right through to whole solution outright purchase or a mixture of both.”