New industry esports betting incumbent Luckbox (Luckbox.com) has secured the support of influential esports figurehead Paul ‘Redeye’ Chaloner.
Chaloner is among the esports community’s best-known personalities, working as a tournament host, presenter and match commentator. Chaloner will advise the Luckbox team on esports engagement initiatives as a corporate advisor and brand ambassador.
Founded by former PokerStars executives, Lars Lien (CEO) and Mike Stevens, Luckbox is due to launch in 2018, aiming to become the industry’s leading betting platform and community for esports consumers.
Confirming Chaloner as a corporate advisor, Luckbox CEO Lars Lien stated: “We are thrilled to have Paul on board. He is hugely respected in esports and, therefore, is the perfect fit for us.
“We want esports fans to know us as a trustworthy place to engage with their favourite games and working with Paul will help us convey that message.
“Also, we are looking forward to his input into the project, not least the product. No one knows esports like Paul and his contributions to the direction of our business will be invaluable.”
The partnership represents Chaloner first endorsement of a betting-related firm, stating that ‘Luckbox is the only company in the sector he would work with’.
“Luckbox is a really exciting project and I’m delighted to be involved from this early stage. The team they have assembled is highly experienced and they are committed to creating a legitimate, and respected platform.
“As esports grows in popularity, it needs professional and credible players to enter the industry to create the best possible experience for fans. I’m looking forward to sharing my thoughts and helping shape how Luckbox progresses from this point forward.”