Oulala, the daily fantasy sports (DFS) provider, has announced a strategy to ‘penetrate the relatively untapped Indian mobile market networks,’ via a new partnership with Australian tech company Bravio.
The white label agreement with Bravio Gaming Limited, a B2B and B2C provider of online digital entertainment, marks the latest expansion of the European daily fantasy football site.
Benjamin Carlotti, Managing Director and Co-founder at Oulala, said: At Oulala, we are extremely pleased to welcome Bravio as new members of our expanding daily fantasy network for football.
“Since fantasy football is growing in India in terms of engaging sports fans and utilizing their knowledge and skills, we think our platform is exactly what they need.”
Bravio, who are currently pursuing a TSX listing, has recently completed the acquisition of Mobimedia India, a mobile marketing agency who implement and manage strategic integrated mobile marketing campaigns, offering direct access to approximately 250 million Indian mobile phone users as a result.
Richard Boyd, Bravio CTO, added: “It’s a fantastic opportunity with team Oulala; we can now offer our large mobile Indian network the option to play daily fantasy football.
“Mobimedia are a great asset to the group as they know how to communicate and operate in an emerging market very well.
“The Indian public loves football, and it is the logical step to offer them a skill-based DFS platform.
“We aim to launch in India quite quickly and follow up in Myanmar with a new low key solution.
“We may possibly offer our DFS skill based games to the Australian market for the up and coming 2018/19 season. We are working on the legal status now.”