Industry data specialist Betgenius has partnered with odds compiler Sportcast to create ‘BetBuilder’, a ‘fully automated, high margin accumulator service’, for industry betting operators.
Detailing the partnership, Betgenius and Sportcast will seek to optimise current industry ‘Request-a-Bet’ programmes, by creating ‘the most compelling’ pre-match accumulator tool.
Taking ‘Request-a-Bet’ to the next level, Betgenius and Sportcast have added more user options/selections for punters to build their pre-match accumulators including different teams, players and event markets within the same game.
Confirming the launch of BetBuilder, Matt Stephenson, Managing Director at Betgenius, said: “BetBuilder takes the already popular single game acca experience to a completely new level. With a huge focus on UX, the product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.”
BetBuilder will offer sportsbook partners the most comprehensive, fully-automated single-event accumulator service, boosting client market margins. Betgenius and Sportcast will announce its first BetBuilder sportsbook clients in the coming months.
Ryan Coombs, Commercial Director at Sportcast, backed the project stating “We are delighted to announce our partnership with Betgenius and to bring BetBuilder to the market. Thanks to social media the single event accumulator has been born and we now believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience.”