SBC News Voice of the Sports Betting Industry
Igaming services provider SCCG Management has announced the appointment of Pariekshit Maadishetti as the latest addition to its leadership team in India.
Maadishetti has gained experience in consultancy for several startup companies as an investor, board member or mentor, and has also been part of ‘many successful ventures’ in a range of industries.
SCCG particularly identified Maadishetti’s experience as the Founder of the Gridlogic group, a venture which has built up a strong presence in Indian business sectors such as media and hospitality.
With regards to gaming, the new hire notably played a role in securing B2B commercial space for rummy in India with the Taj Network (TJN), Gridlogic’s venture into the igaming industry.
TJN is its parent company’s skill games platform which acts as host to ‘award winning brands’, which SCCG believes is indicative of the new hire’s ability to ‘amitan the liquidity needed to operate successfully’.
A consultant firm, SCCG management specialises in a number of areas, including sports betting, sports marketing, affiliate marketing, esports, M&A, joint ventures and government and legal affairs for the gambling sector.
Welcoming the new hire on LinkedIn – whilst also announcing the firm’s new office in the city of Hyderabad, Stephen Crystal, Founder and CEO of SCG Management, said: “A momentous day at SCCG Management announcing our new office in Hyderabad, India and the addition of friend & colleague Pariekshit Maadishetti, CEO & Founder of skill game platform provider Gridlogic, to the SCCG Leadership Team!
“Welcome aboard Pari – it’s a long time coming as India continues to gain steam on the igaming & skillgaming front!”
An industry incumbent since 1992 and headquartered in Las Vegas, SCCG has been involved in business developments with several leading betting and gaming companies over the years.#
This has included supporting Betfred’s expansion into the US market in 2019, whilst in 2020 the consultancy linked with virtual sports and betting solutions developer Golden Race to facilitate the firm’s North American partnerships.
