ComeOn rebrands to reflect company set-up

iGaming operator ComeOn has confirmed that it will be changing its name to ComeOn Group so that it can better reflect the company set-up and overall strategy.

As it stands, ComeOn Group consists of 20 brands across multiple markets, holding gaming licenses in Malta, Sweden, Denmark, Poland and Germany.

“As for many other operators in our industry, adding Group to our company name is a natural step for us. We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand. We are a group with over 500 employees, 2 technical platforms and more than 20 brands.”, says Lahcene Merzoug, CEO at ComeOn Group.

ComeOn Group expressed concerns over ‘external confusion on the differentiation of the owner company and the consumer brand.’

Cherry Casino, which is one of the many brands owned by ComeOn Group, which is said to have caused confusion over the association with the Stockholm-listed operator Cherry AB, which acquired a stake in ComeOn in May 2016, before buying all remaining shares in May 2017. The company was subsequently acquired by European Entertainment Intressenter.

In September 2019, ComeOn confirmed that it had withdrawn all active brands from the UK online gambling marketplace.

Merzoug confirmed that the flagship ComeOn.com domain, along with subsidiaries mobilebet.com and getlucky.com had withdrawn from the UK, choosing to ‘focus on more favourable markets.

ComeOn Group new corporate logo

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