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ComeOn Group, the B2C igaming subsidiary of Cherry Gaming AB, has announced the promotion of Sherwin Jarvand to Chief Data Officer (CDO).
The appointment sees ComeOn enlarge its c-suite executive leadership team, with Jarvand having formerly served as Director of Customer Engagement since joining the company in 2023.
An expert in the management of day-to-day igaming systems and controls, Jarvand will be tasked with reorganising the data strategy and intelligence of ComeOn’s brands and units.
He will report directly to ComeOn CEO Juergen Reutter, who remarked: “Sherwin has an outstanding track record in the industry, and I am sure that he will further intensify our efforts around personalisation and player engagement enablers for us to continue delivering an exciting and safe entertainment experience to our customers.
“To add, I am also very proud that we have promoted talent from within, which is something we always encourage from a people strategy perspective here at ComeOn.”
2022 saw ComeOn reorganise its casino and sportsbook units, hiring Aaron Lowe and Jonathan West as respective Product Directors.
Jarvand commented on the c-level promotion: “I feel privileged to lead the Data Strategy and join the Executive team here at ComeOn Group.
“There is a huge opportunity to utilise our rich data to continue accelerating our business. For us, data has always played a crucial part of our business strategy and our vision to personalise our products and services, enable smarter decision making and ultimately enhancing the experience of our players.”
