SBC News Voice of the Sports Betting Industry
Inspired Entertainment has announced an expansion of its virtual sports offering within the United States market.
The virtual sports, mobile games and SBG video lottery provider, has detailed that it is now live with a total of five operators in the American state of New Jersey.
Gaining approval from the New Jersey Division of Gaming Enforcement (DGE), Inspired’s distribution strategy has seen it add a further three operators.
Previous go live deals announced with Rush Street Interactive and Betfair have been added to, with the firms virtual sports now available with Golden Nugget, Caesars and Resorts.
Inspired’s virtual sports were initially made available in New Jersey in November of last year, making it the first, and only, supplier of such products within the state.
Bwin Borgata and Pala Interactive, two other partners of Inspired, are also expected to go live in the very near future.
Lucy Buckley, Inspired’s Vice President of Interactive, said: “I’m delighted to announce that Inspired’s Virtual Sports are now live with more of our valued partners in New Jersey.
”Inspired’s experience in adapting its offering to suit specific territories means that we have the expertise to leverage the huge potential we see for Virtual Sports in New Jersey.
“2018 will see the launch of new products from Inspired including 1st Down Virtual Football which is specifically targeted to US consumers.”
Inspired states that it is “currently live through more than 40,000 retail channels and on over 100 websites worldwide,” with its virtual sports products designed to increase incremental revenues for its customers worldwide.
